Sara Taylor, Partner

Few people know public affairs and crisis management like Sara Taylor.  Having served as a top campaign strategist, field operator, pollster, and most notably, White House Political Director, she’s been in the thick of national politics for nearly 15 years with the battle scars and war stories to prove it.

At 30, Ms. Taylor was the youngest person to ever serve as White House Political Director and the first Republican woman to hold the post.

It was Taylor’s keen eye for the integration of technology and politics that first caught the attention of her peers.  She has been hailed as a leading champion of micro-targeting by the media. The Wall Street Journal called her a “data whiz” and went on to say that “as a top strategist for the 2004 Bush-Cheney re-election efforts Ms. Taylor helped perfect political
micro-targeting.”

Taylor has been a member of the Bush inner circle since 1999, working on both the 2000 and 2004 campaigns. During the 2004 campaign, Taylor served as a senior strategist helping to direct the campaign’s message development, paid media strategy, and opinion research.  She played an instrumental role in ad targeting for the $220 million paid advertising campaign.

Taylor began her career as a pollster working at the Tarrance Group, a top political research firm. She is a frequent guest speaker on national politics for party organizations, businesses and civic groups.  She has also appeared on ABC, CNBC, Bloomberg, and Fox News.

After leaving the White House in 2007, Ms. Taylor founded BlueFront Strategies, a strategic consulting and public affairs company, focused on providing clients with  communication solutions and cutting edge new media tools.

In 2008, Taylor co-founded Resonate Networks, the first attitudinal microtargeting online advertising platform.